Story by Ada Tseng.
Singer-songwriter Yuna Zarai (known as Yuna) has a quick and easy remedy for writer’s block: “I just call up my best friends and ask, ‘Hey, do you have any drama that I can write about?’ Usually, they’re like, ‘Sure!’ And then I’ll show them [the resulting song] as a gift.” She laughs. “My friends are so easy.”
Many of her self-penned songs are about relationships — from happy-in-love songs (“Lullabies,” “Favourite Thing”) to heartbreak (“Mountains,” “I Want You Back”) to a perfectly satisfactory fling you know won’t last (“Lovely Intermission”). “Decorate,” a song from her first international EP in 2010, about missing a recently departed lover so much that you keep your home decorated with objects that the person likes just in case he or she comes back, is another example of a track inspired by one of her male friends. “It’s such a sad song, and a lot of people think I went through that,” she says. “[But] I’m really close to my best friends, so if they feel sad, I feel sad, too. It’s emotionally draining, but I get affected immediately.”
The 27-year-old grew up in Malaysia, making a name for herself in her home country before relocating to Los Angeles a few years ago. Her self-titled international album Yuna, released in 2012, had a famous supporter in Pharrell Williams, who produced her hit single “Live Your Life” and often mentioned her name when interviewers would ask him about new artists to follow. In addition to her music, Yuna is a fashion trendsetter as well. She runs her own online store November Culture, and earlier this year, she launched her own clothing line 14NOV, which features more conservative clothing such as headscarves, turtleneck maxi-dresses and oversized cardigans. “There are a lot of girls, especially in Los Angeles, that want to dress up sexy and fabulous,” she says, “but there are also a bunch of girls like me that would rather cover up!”